
Studio | JOOY consist of Magnus Nero, with studio in the middle of Sweden and Ingemar Jönsson, with studio in the green hills of Henley outside of London. We have had the fortune of collaborating with some of the greatest companies in the design industry, including; Artek, Tomdixon, Ercol, Keen, Herman Miller, MOOI, and Umage. Ten years ago we we set up JOOY design studio together in Sweden and the United Kingdom. Designs and products, from lights to architecture, have been brought to fruition over a multitude of different areas; from Japan to the U.S
Our approch to design is hands on. We work with endless models and prototypes in the process of refinement to sculpt our visions into timeless products. We reject complexity in our simple and haptic style. With a large network base who assist us in our process to achieve the utmost quality and finish when it comes to our designs. Our work shop is our indisputable center where all creative designs come together...
When a design evokes both excitement and harmony, it has truly been achieved ...


With our Scandinavian heritage, we draw great inspiration from the shapes and forms found in nature
FORM


Sketching as a fundamental step in capturing the best ideas and refining different solutions
SKETCH


In our modern workshop, prototypes are created to get a true feel for the final product.
MODEL